Privacy Policy
Effective Date: 25/02/2025
At Pride of Design, we are committed to protecting your privacy and ensuring that your personal data is handled securely and lawfully. This Privacy Policy outlines how we collect, use, and protect your personal information when you interact with our website and services, including communication through WhatsApp AI chatbots.
By using our website or engaging with our services, you agree to the terms outlined in this Privacy Policy.
1. Who We Are
Pride of Design is a SaaS agency offering AI-driven automation, web solutions, and digital marketing services. Our registered address is in Essex, England, and you can contact us at [email protected] for any privacy-related inquiries.
2. Information We Collect
We collect and process personal data when you:
Visit our website and submit contact formsSign up for services, newsletters, or promotions
Engage with our WhatsApp AI chatbot
Communicate with us via email, phone, or other digital channels.
The types of data we collect may include:
Personal Identifiable Information (PII): Name, email address, phone number
Technical Data: IP address, browser type, and usage data collected through cookies
Communication Data: Messages, enquiries, and interactions through our chatbot or customer service
3. How We Use Your Information
We use your information for the following purposes:
To respond to enquiries and provide requested services
To send relevant updates, marketing communications, or offers (with your consent)
To improve our website functionality and user experience
To process transactions and manage customer relationships
To comply with legal obligations and prevent fraudulent activities
4. WhatsApp AI Chatbot Data Collection
If you interact with our WhatsApp AI chatbot, we may collect and process the information you provide during the conversation, including:
Your name, phone number, and any details you enter during the chat
Automated messages, responses, and feedback provided via WhatsApp
This information is used to:
Offer automated customer support and assistance
Enhance chatbot functionality and improve our services
Maintain records of communications for quality and legal compliance
We do not use WhatsApp data for unsolicited marketing unless you have given explicit consent. Your interactions are stored securely and not shared with third parties for marketing without permission.
5. Legal Basis for Processing Your Data
We process your personal data under the following legal bases:
Consent – When you opt-in to marketing communications or chatbot interactions
Contractual Necessity – When we need to provide services you have requested
Legitimate Interests – When processing helps us improve our services or respond to your queries
Legal Obligation – When required for compliance with UK laws
6. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy.
Typically:
Contact form submissions are retained for up to 12 months
WhatsApp chatbot interactions are stored for 6 months, unless required for legal or business purposes
Marketing opt-in data is stored until you unsubscribe
7. Data Security
We take appropriate measures to safeguard your data against unauthorised access, loss, or misuse.
This includes:
Secure servers and encrypted storage of sensitive data
Limited access to personal information on a need-to-know basis
Regular security reviews to ensure compliance with the latest data protection regulations
8. Sharing Your Data
We do not sell or rent your data. However, we may share it with:
Trusted third-party service providers (e.g., payment processors, CRM platforms)
Legal authorities if required by law
WhatsApp (as per their Privacy Policy) when interacting through our AI chatbot
9. Your Rights Under UK GDPR
As a UK-based visitor, you have the following rights regarding your personal data:
Right to Access: Request a copy of your data
Right to Rectification: Correct inaccurate or incomplete information
Right to Erasure (Right to Be Forgotten): Request deletion of your data
Right to Object: Opt-out of direct marketing communications
Right to Restriction: Request limitations on processing under certain conditions
Right to Data Portability: Request transfer of your data to another service
To exercise these rights, contact us at [email protected]. We aim to respond within 30 days.
10. Cookies & Tracking Technologies
Our website uses cookies to enhance user experience and track site performance. You can manage cookie preferences via your browser settings.
11. Third-Party Links
Our website may contain links to external websites. We are not responsible for their privacy practices and encourage you to review their policies before sharing personal data.
12. Updates to This Privacy Policy
We may update this policy periodically to reflect legal changes or improvements in our practices. Please check this page regularly for updates.
Last Updated: 25/02/2025
For any questions about this Privacy Policy, please contact us at [email protected].
